For brands

74% of customers say they walk away from online purchases because of the volume of choice.

Your customers have never had more choice. Give them a reason to choose you. NuPARE connects your products with customers based on what they already own, their personal style and what they’re looking for, making discovery more relevant and helping turn interest into more relevant purchase decisions.

Partner with NuPARE
Your brand dashboard
NuPARE benefits for brands
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More ways for your brand to be discovered

More than a storefront.
Your brand is part of the experience.

From the first moment a customer discovers your product to the way they style, wear and resell it, NuPARE keeps your brand connected to their fashion journey.

NuPARE app — shoppable feed NuPARE app — digital wardrobe NuPARE app — brand space NuPARE app — community discover

Every touchpoint is connected. Every interaction creates another opportunity to engage.

Simple to set up. No upfront fees.

Connect your existing catalogue. We’ll handle the rest.

NuPARE connects to the infrastructure you already have.
Your stock, fulfilment and customer relationships stay exactly as they are.

Two weeks To go live
Commission Based model
No Listing fee
No Minimum spend
Partner with NuPARE

The next chapter of fashion discovery starts here.

Or email brands@nupare.com.au

FAQs

Answers for brands.

How does NuPARE help us sell? +

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Will NuPARE compete with our existing ecommerce channels? +

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What does it cost to join NuPARE? +

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How long does it take to get set up? +

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What insights do we get from NuPARE? +

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What control do we have over our partnership? +

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How does NuPARE handle fulfilment and returns? +

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Do we need to hold stock with NuPARE? +

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Discover NuPARE

Free to join,
on iOS.

Download NuPARE

Android coming 2026.
Sign up to be notified.

NuPARE app, your wardrobe
NuPARE app, your personalised feed
NuPARE app, shop for you
For brands

74% of customers say they walk away from online purchases because of the volume of choice.

Your customers have never had more choice. Give them a reason to choose you. NuPARE connects your products with customers based on what they already own, their personal style and what they’re looking for, making discovery more relevant and helping turn interest into more relevant purchase decisions.

Partner with NuPARE
9:41
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NuPARE
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as at 10:46 am
Sales and dispatch for 15 Sep — 22 Sep. Payouts are made monthly, on the 18th.
7 days
30 days
90 days
This window
Net to you is $20,585 for 15 Sep - 22 Sep. You have received 98 orders.
$20,585
net to you
3
to dispatch
Awaiting dispatch
3
oldest 1 day
Returns to manage
2
oldest 2 days
Owed to you
$3,543
not yet transferred
Unpaid checkouts
0
nothing pending
Overview
Actions
Activity
What needs your attention
All tasks (4)
Action
2 returns waiting on your answer
›
Action
3 orders waiting to be dispatched
›
Action
You are owed money and payouts are not set up
›
Dispatch orders
→
Manage returns
→
Add products
→
Open analytics
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Top products this window
See all
Linen wrap dress — sand
24 sold · 3 in wardrobes
$4,820
+18%
Wool blend coat — ink
11 sold · 1 return open
$3,960
+7%
Cotton poplin shirt — white
19 sold · low stock
$2,410
+4%
Wide leg trouser — olive
14 sold
$2,145
-2%
Silk slip skirt — clay
9 sold
$1,780
+11%
Ribbed knit tee — bone
16 sold
$1,240
+3%
Where demand is coming from
Creator looks
42%
Search
26%
Saved wardrobes
19%
Resale listings
13%
Recent activity
Today
Order #4471 dispatched
10:32 am
Return approved for order #4402
9:58 am
Linen wrap dress added to 6 wardrobes
9:15 am
New creator look featuring 3 of your items
8:40 am
Payout statement ready for the 18th
8:02 am
Payouts are not set up yet
Add your bank details to release the $3,543 currently owed to you.
Set up payouts
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Your brand dashboard
NuPARE benefits for brands
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look
NuPARE app — creator look

Higher-intent discovery

Put your products in front of customers based on what they own, wear and genuinely want, making every discovery more relevant to their wardrobe and personal style.

01 Higher-intent discovery Put your products in front of customers based on what they own, wear and genuinely want, making every discovery more relevant to their wardrobe and personal style.
02 Ongoing customer value Give customers a reason to return between purchase through styling, wardrobe engagement and resale, creating more opportunities to build lifetime value.
03 A new distribution channel Reach customers through a new fashion discovery and shopping channel, with no subscription, listing fee, minimum spend or upfront media commitment.
04 Richer customer insight Access wardrobe-level data around what customers own, wear, save and genuinely lack, giving you insights traditional analytics can’t provide.
05 Fit confidence Use customers’ existing wardrobe and fit history to create greater confidence in sizing and help reduce returns and bracketing.
06 Creator attribution See which creators are driving the most valuable engagement and sales for your brand, with visibility into how audiences interact with their content beyond the initial purchase.
07 Demand intelligence See what customers are looking for before they buy, including emerging wardrobe gaps, saves, searches and product interest, so you can make informed merchandising and inventory decisions.
08 Product performance Understand how individual products perform beyond sales, including saves, wishlist activity, styling engagement and repeat interactions.
09 Second-life visibility Stay connected to your products beyond the first sale, with visibility into when pieces enter the resale floor.
10 Digital Passport ready Keep your product information structured and connected as Digital Product Passport requirements evolve, helping your brand prepare for the EU’s emerging product transparency framework.
More ways for your brand to be discovered

More than a storefront.
Your brand is part of the experience.

From the first moment a customer discovers your product to the way they style, wear and resell it, NuPARE keeps your brand connected to their fashion journey.

NuPARE app — shoppable feed NuPARE app — digital wardrobe NuPARE app — brand space NuPARE app — community discover

Every touchpoint is connected. Every interaction creates another opportunity to engage.

Simple to set up. No upfront fees.

Connect your existing catalogue. We’ll handle the rest.

NuPARE connects to the infrastructure you already have.
Your stock, fulfilment and customer relationships stay exactly as they are.

Two weeks To go live
Commission Based model
No Listing fee
No Minimum spend
Partner with NuPARE

The next chapter of fashion discovery starts here.

FAQs

Answers for brands.

How does NuPARE help us sell? +

NuPARE connects your products with customers based on what they already own, their personal style and what they’re looking for, making discovery more relevant and helping turn interest into more relevant purchase decisions.

Will NuPARE compete with our existing ecommerce channels? +

No. NuPARE is an additional discovery and sales channel for your brand. You continue to own your ecommerce site, customer relationship, inventory, pricing and fulfilment, while NuPARE creates another path for customers to discover and purchase your products.

What does it cost to join NuPARE? +

There’s no subscription, listing fee or minimum spend. NuPARE earns a commission on orders placed through the platform, so you only pay when you make a sale. Full commercial terms are shared during onboarding.

How long does it take to get set up? +

Most brands can be live in around 2 weeks. We’ll guide you through connecting your existing product catalogue and checkout, setting up your brand space and getting your products ready to appear across NuPARE.

What insights do we get from NuPARE? +

NuPARE gives brands visibility beyond the transaction, including how products are discovered, saved, styled, purchased and resold. Over time, these signals can help you understand customer behaviour, product demand and how your products fit into real wardrobes.

What control do we have over our partnership? +

You stay in control. You decide which products are listed, set your own pricing and availability and can pause or remove products whenever you choose. Nothing is listed without your approval.

How does NuPARE handle fulfilment and returns? +

You continue to fulfil orders through your existing ecommerce infrastructure. Returns are handled in accordance with your existing policies.

Do we need to hold stock with NuPARE? +

No. You keep your own stock and fulfil your own orders. NuPARE acts as a discovery and sales channel, so there’s no need to send or hold inventory with us.

Discover NuPARE

Free to join,
on iOS.

Download NuPARE

Android coming 2026.
Sign up to be notified.

NuPARE app, your wardrobe
NuPARE app, your personalised feed
NuPARE app, shop for you